Let’s build your business with better marketing.
Carpentry helps stretched teams wield a bigger hammer by crafting modern marketing strategies that deliver results you can see.
Why you might need us
Any of these sound familiar?
Your marketing team can’t get to everything you need to do
You aren’t confident that what you’re doing is working
You’re running an old playbook with diminishing returns
You have a lot of marketing activity, but an unclear strategy
Your brand and messaging haven’t evolved with you
You know AI can help you, but don’t know where to begin
Areas of expertise
Why are we called Carpentry? We believe what makes a great carpenter also makes a great marketer — thoughtful planning, artful craftsmanship, relentless measurement, and a willingness to get your hands dirty.
We can help lead your marketing efforts, act as an extension of your team, or fill in the gaps where you need it most.
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Need help as you scale your business? We’ve led marketing teams at companies large and small, and can give you a fresh perspective that’s data driven, rooted in best practices, and unlocks the talent within your team.
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Modern marketing doesn’t end once a sale is made. We’ve been at the forefront of customer experience and lifecycle marketing programs for nearly a decade, and can help you engage your customers, retain them, and create loyalty—at scale.
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Buyers are waiting for you—they just need to find you. Carpentry modernizes your digital strategy, shows you the data, and makes you relevant. No cookie cutter plans, tired digital channels, or vanity metrics.
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Public relations and external communications are among the most powerful low-cost ways to generate awareness and affinity among your target audience. We can help you generate awareness through artfully crafted public relations, social media, and influencer marketing strategies.
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Have you achieved product-market fit, but prospects aren’t buying? Good product marketing makes your value glaringly obvious to the market. We love partnering across marketing, product, and sales to create differentiated positioning, accelerate sales cycles, and arm GTM teams to win.
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Your brand is the only aspect of marketing that 100% of buyers experience. We’ve built brands for billion dollar category leaders, unicorn startups, and small businesses that out-punch their weight. We can help you connect strategy with creativity, and develop an identity that people love.
How we’re different
How we differ from typical agencies:
Business-first marketers
While most agencies’ sweet spot is design and creative, Carpentry balances business strategy, financial acumen, and full-stack marketing expertise. We start with the business problem and work backwards. We speak the language of your leadership, sales teams, product teams, and customer success teams, because we’ve spent our careers working cross-functionally to drive shared results.
How we differ from big consulting:
Senior-level work w/o senior-level fees
Many of the big consulting firms haven’t adapted to the new world. They’re bloated, slow, and still using operating models from the 2010’s. We keep overhead low, move quickly, and bring not just theory, but real hands-on experience to drive action that you can see.
How we differ from in-house teams:
Scale up and down as needed
In-house teams are constantly pulled in different directions, and are almost always stretched thin. They can’t possibly do it all. We can scale up or down on the fly, fill in knowledge and expertise gaps, and work as an extension of your team. And we bring a fresh, impartial, outside perspective informed by working within a variety of industries and clients.
